KARACHI: Treet Corporation Limited is set to enter Pakistan’s rapidly expanding lithium-ion battery market, positioning its battery business to capitalise on the country’s accelerating shift toward solar energy and modern power storage solutions.
Speaking to BR Research, Treet Corporation CEO Syed Sheharyar Ali said the company has partnered with a leading Chinese manufacturer to introduce a range of lithium-ion batteries and inverters in Pakistan.
“We are launching around five SKUs in different capacities, including tower-type and wall-mounted lithium-ion solutions, along with inverters,” he said.
While most market players rely entirely on imports, Treet plans a phased localisation strategy. According to Ali, the company will initially import complete solutions to better understand local demand and usage patterns before moving toward domestic assembly.
“We will start with imported products to learn which SKUs work in Pakistan and which don’t. After that, we plan to assemble locally, and eventually develop battery management systems within the country,” he added.
Treet Corporation Limited, incorporated in 1977, is a publicly listed and diversified Pakistani business group best known for manufacturing razors and razor blades. The company offers more than 75 SKUs across shaving, body and feminine razor categories, alongside other trading activities.
Pakistan has witnessed a sharp rise in the adoption of alternative energy, particularly solar power, across residential and commercial segments. According to the Policy Research Institute for Equitable Development (PRIED), solar photovoltaic installations in the country have reached an estimated 33 gigawatts, underscoring an unprecedented pace of solarisation.
Ali noted that lithium-ion battery prices have declined significantly over the past two to three years, making energy storage more accessible. With solar installations expanding, he said demand for reliable storage solutions is expected to grow rapidly.
The CEO believes Treet’s extensive nationwide distribution network and decades-long market presence provide a competitive advantage in a warranty-driven lithium-ion market.
“Lithium-ion batteries come with long warranties — ranging from three to even ten years. The real concern for consumers is whether the seller will still be around to honour those warranties,” he said.
“Many new importers may not survive long-term. With our seven-decade operating history, we believe we can offer a stronger and more reliable value proposition compared to short-lived sellers who may struggle to maintain quality and after-sales support.”
